Positioned as a fashion professional computer bag adhere to the brand to win

HC leather News Network June 9 concept I entered was in 1998, when the domestic market is not computer bag luggage industry. We mainly sell CD package is loaded disc. There are cell phone pocket, loaded Walkman, MP3, MP4 small bag, I have sold too.

Any electronic product, must consider the protection and packaging, carrying problems. However, unlike computer bag luggage products in other categories, are computer peripheral products. Prior to 2002, the domestic fewer people with a laptop, but manufacturers generally consumers with a computer bag, laptop bag so buy with fewer people, the market is not a breakdown of computer packages such category.

I started the business in 2002, the establishment of Guangzhou Yi of luggage Ltd. (hereinafter referred to as easy to fit), mainly to do export business computer bag, not the production of computer packages. At that time the market is very small laptop bag styles, it seems very ordinary, ugly look, but relatively few people who do computer bag business, profit is very large, getting goods to more than 30 yuan, 60 yuan sold to customers.

In 2004, after 2005, consumer demand for computer bag exuberant start up, and now computer packages in this market segment is already very saturated, the competition is brutal. Computer bag in the origin and development of the country, there are a lot of changes over the years, I have witnessed.

Focus on quality
Enterprise development must have their own position. Cut from a computer bag, is our position. First, our business is relatively small, can not do anything luggage. I have been focusing on the field of computer bags, computer bags for more research. CD package before we did, and later abandoned. Many peers, they do all kinds of bags. But I think especially in the early stage of business must have a starting point, to the point to do our best to be competitive. Like Shaolin kung fu, like what martial arts are, but what is not fine, not much competitive than others, however. As long as one kind of martial arts got to the extreme, can become a martial arts master. I firmly believe that this concept, so we from product development to marketing and management, computer bags are around 70% of our business is export, 30% of the business is domestic.

Computer packages available in the market more and more, but it is easy to fit the core competence lies in adherence to quality requirements, from material selection to production throughout the quality control process. Brands do a hundred years old, first of all from the quality of the above efforts, no time can relax on the quality requirements. Easy fit to survive to this day, the most important thing is always better for quality control. Our brand strategy, has put quality first. Do the brand, the quality is first necessary to do it, in order to form a word.

To be honest, when we put quality first time, all aspects of the management and control costs will increase. Purchase of raw materials, certainly more expensive than others. The pursuit of good quality, it must be purchased raw materials. Secondly, in the production control process, firmness package, be sure to measure several times. Shape of the package, a little wrinkled, we can not accept, we must be very very, very full, on the windows will sell. We make the product as a work of art or fine. Thus, the efficiency of workers on the slow, but the quality of the workers' demands increase, the quality of the management staff should go up, it means a higher salary, please use the better talent, so insist on quality requirements will certainly increased costs. Why China has so many quality problems? Is that many companies do not pay attention to product quality, make a lot of things that go against their conscience. Some companies in the industry to make use of second-hand material computer bag, harmful, not environmental protection, but the price is relatively cheap.

In contrast, easy to fit in your laptop bag than others, because he insisted that the pursuit of quality, increasing the mean cost. Really want to do a good brand, you must sacrifice a lot of things, such as the expense of certain interests and even a certain market. For consumers, they sometimes only see the price difference, but do not know the rules behind.
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